Profits and Purpose

Tuesday, May 16, 2006

Becoming vs. Getting

I came across a great quote from Jim Rohn (www.jimrohn.com), a very well known author and speaker: "It is not what we get that makes us valuable, it is what we become in the process of doing that brings value into our lives. " Mr. Rohn says something similar about the power of goals - that it is not what we get by setting and pursuing meaningful goals, but rather the power of goals is in what we become as a result of pursuing them.

How about you? To borrow the U.S. Army phrase, are you pursuing "all that you can be?" It's not about getting, it's about becoming. Shakespeare's Hamlet understood this fundamental question: "To be or not to be, that is the question."

If something is missing in your life or in your business, take a look at whether you are becoming all that you can be. Are you maximizing your unique gifts and talents by perfecting them and putting them into useful service to others? Are you giving your all (for it is a universal law that the more you give of yourself, the more you will receive in return in things that are measured in much more than money and prestige)? Have you spent some time reflecting on your personal beliefs? How about the beliefs that exist at your company about what truly is possible for the business and for each stakeholder who interfaces with the business (take a look at the BAR Formula™ below and remember that if you want to change the results you're getting, you must look deeper than just the actions you're taking to the Beliefs that drive your actions).

Remember, a deep sense of abiding value comes not from what you get, but by becoming all that you can be.